Who’s along for the ride? The roller coaster of early parenthood.

Laura Uncategorized Leave a Comment

Guest Post by Laura Grafton-Adams, Part 1 The first thing I discovered about breastfeeding was that it is one major roller coaster ride. It is messy at times, stressful and fun. One moment it can be painful, and the next leave you wondering how a moment could be so perfect. As I began my own personal breastfeeding journey, I very quickly found that it is a journey one cannot travel alone. I count myself as of the fortunate ones, born into a family where breastfeeding is the tradition. I was breastfed long enough that I have memories of tandem feeding …

How the Similac Mommy Wars Ad Creates the War it Pretends to End

info@thebirthingspace.ca breastfeeding, parenting, similac 5 Comments

Today I was told that I was wrong to debate the new “feel good” Similac mommy wars ad by raising concerns over its ethics. (I am posting the donotlink version here so they don’t get yet more traffic: http://www.donotlink.com/framed?620434) But shouldn’t it be central to “feel good” advertising that it be ethical? How can we feel good if what or how a company is advertising doesn’t feel good? One definition of unethical marketing is having the outward product or message of the ad not match the underlying rhetorical and persuasive techniques, analogies and metaphors that construct the presentation choices in the …