Good Sleep Habit(at)s – Quieting the Critics in Favour of You

info@thebirthingspace.ca breastfeeding, parenting, sleep Leave a Comment

First Published for The Holistic Parent Summer 2015 Edition Sleep. Every parent wants it. Very few of us get it. And the less we get – the more it’s all we crave. So what to do when after having a baby it’s all you think about? If you’re like most parents, myself included, you start to research, which means you google it. Usually at 1 am. “How do I get a baby to sleep?” “How long should babies sleep?” “Do babies need to self-soothe?” “Where should a baby sleep?” “Why won’t they just go to sleep!” And the internet tells …

How the Similac Mommy Wars Ad Creates the War it Pretends to End

info@thebirthingspace.ca breastfeeding, parenting, similac 5 Comments

Today I was told that I was wrong to debate the new “feel good” Similac mommy wars ad by raising concerns over its ethics. (I am posting the donotlink version here so they don’t get yet more traffic: http://www.donotlink.com/framed?620434) But shouldn’t it be central to “feel good” advertising that it be ethical? How can we feel good if what or how a company is advertising doesn’t feel good? One definition of unethical marketing is having the outward product or message of the ad not match the underlying rhetorical and persuasive techniques, analogies and metaphors that construct the presentation choices in the …